There are many people, who think that boosting posts is equal to running ads. It’s simply not the truth. Running an ad is much more effective than boosting posts. This blog will discuss the difference between Facebook ads and boosting posts.
What are Boosted Posts?
When you boost a post on your Facebook page or an Instagram profile, the creative will act as a form of an ad and that ad can be called a boosted post. Because it just boosted the existing post from your profile and was not a customized ad copy.
While boosting the posts, the platform will ask you these questions,
- Who do you want to reach? – This is where you select the kind of audience to whom you want your post to be reached.
- What is your budget? – This is where you allocate a budget
- How long do you want to run the boost? – This is where you select the duration for the post being boosted.
Based on the amount of your budget and the duration of the boost – your will be charged for boosting.
what is the difference between Boosted Posts and Facebook Ads?
Boosted posts are an option created by Facebook for non-marketers who can just get some reach and impressions by spending money without having any complicated setup like an ads manager.
What are boosted posts suitable for?
They can be used for getting some reach and engagement for the existing post on your Instagram account or Facebook page. Boosting posts is also a good method to gain Instagram followers and get website clicks through link-in-bio.
What a boosted post cannot do?
In boosted posts, you can’t run a lead generation campaign or sales campaign through promoted posts. You will lack the extensive capability of retargeting using pixels and also the valuable data in promoted posts.
In Facebook ads manager, you can select,
- The Objective of the campaign
- The Budget for the campaign ( More flexible than the option available for boosting posts)
- Create multiple audiences for the single campaign using Ad sets
- Ability to customize the placement selection
- Option to rotate ads with dynamic creatives
- Using a landing page for lead generation campaigns
- Connecting Facebook lead form with the CRM
The above-mentioned are a few examples of the things that you cannot do by boosting posts. There are many more in-depth elements in Facebook ads manager that can be used to make our campaigns more effective and cost-efficient.
Conclusion
As I said in the beginning, the boosting post option was made by Facebook for non-marketers who can start getting more reach without doing any complicated setups. This was never meant to be an alternative to Facebook ads in any way. If you want to get more Instagram followers or reach for existing posts, you can try experimenting with boosting posts. If boosting posts is valuable for any objective for your profile, you can continue using it.
