I found an interesting way to learn what customers are clicking on by using the FAQ section of a landing page. The strategy is to run ads with a landing page that has an FAQ section. By installing software that shows heat maps, we can see where people are clicking the most.
From the FAQ sections that get the most interaction, we can filter out those questions and use them to create ads. The ad should be a mix of the most popular FAQs but not in a direct question-and-answer format. Instead, it should answer the questions in an educational, storytelling manner.
This strategy can be used for traffic campaigns or landing page view campaigns to see which FAQs get the most attention. We can then use that data to create new ads for conversion campaigns or even tailor existing campaigns based on which FAQs people who want to convert click on the most.
By doing this, we can create personalized ads that still cater to a large audience. However, it’s important to test this approach on a large sample audience to make sure it will be effective.
By answering popular questions directly in ads, we can increase engagement and turn our warm audience into a hot audience, encouraging them to purchase our product.
