If you are learning how to run ads on Facebook, you might have heard about the tool called Facebook Ads library. You might have read some blogs or watched youtube videos mentioning using the Facebook Ads library for getting more creative insights to run ads. In this blog, you will get to know, what exactly it is and how to use it better.
What is Facebook Ads Library?
Facebook Ads Library is a tool created by Facebook in 2019. you can see all the active ads in this tool for any given topic. Facebook ads library can be used for seeing the active ad campaigns of any brand that’s running ads on Facebook. This was created to maintain transparency for everyone to see the ads that are running on Facebook.
How to make the most out of Facebook Ads Library?
There are some common mistakes that people do while using Facebook Ads Library. They just search for a certain kind of ad, look for references and exit the page. This is a common behavior around people making use of the Facebook Ads Library. There are much more insights that we can get from the Facebook ads library – If we can see it from a different perspective. Don’t worry, I will be providing you with a certain perspective, by which you will start looking at Facebook Ads Library differently.
Search based on Country
When you search for a topic in Facebook Ads Library, make sure you select the right country where you want to run the ads. If you want to look up the ads for your current located country, you can go with the default choice. But if you want to get insights on running ads for some other country make sure to change the location to some other country. Doing this selection will make you get more insights into what currently is being on trend in that specific country.
To get more creative ideas for the advertisement, try choosing different countries just to explore and discover a new way of advertisement. You might get insights from a brand that belongs to a different industry and is located in a different country. But some of those can be applied to your own business or your client’s business. This a great way to get new ideas based on what other brands are executing it.
Select Ad Category
Select the kind of Ad Category you want to choose. If you are someone like me, who comes to visit Ad Library for collecting references or to analyze competitor strategy, then you should be selecting the “All Ads“ category in that selection.
Use Applicable Filters
There are many available options to filter the Ad results in Facebook Ads Library. The available filter options are,
- Filter by language
- Filter by advertisers
- Filter by platforms
- Filter based on media types
- Filter based on active or inactive ads
- Filter based on impressions by date
You can also sort the ads using the “High to Low” or “Low to High” Impressions mode.
Tips to make the Facebook Ads Library a more exciting tool
As I have mentioned some of the available options through which you get to see the desired ads of any brand located around the globe. Let me tell you some other ways to look at the same ads, to understand them a better way.
- Look at the ads that are running along with the current trends – you will get to learn what kind of campaigns you can run to get along with the trend and make use of it
- Notice, which ads are running for a long period for greater brands. The reason to look up to old ads is to take inspiration from those ads. If a successful brand has kept some ads active for a longer period, it means it’s successfully providing them good results. And If you are behind the same audience, you will have a great insight into what will work for your target audience.
- Note down the “Key Message“ from the ads that are running successfully for other brands. Learn the similar or different ways to communicate your key messages like that.
- If you can see this option of “This ad has multiple versions” below some ads, it means they are testing out different kinds of creatives for the same ad campaign. Take inspiration from competitors or any successful brand for how to do A/B testing.
- Look at what platforms your competitors choose to run the ad, it might indicate that those platforms might be working best for them.
- Having a look at new ads will make you aware of new emerging competitors in your industry. It’s hardly impossible that your new competitors will not be doing their advertisements on Facebook.
- If you are inspired by some ad copy or the way it’s made. Look for more ads from the same advertiser – to analyze and know the way they strategize their campaigns
Conclusion
Facebook Ads Library is one of the most incredible tools which can be used for multiple purposes. From analyzing the competitor to getting new ideas, this tool helps a lot for all advertisers. By using the above method of using the Facebook ads library, you can make the most out of it. Make sure to take more insightful decisions based on all the data available from the Facebook ads library.
